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Blog on Digital Marketing
While scrolling online, an abundance of content is seen in form of creative images, videos, memes, and articles. You must be wondering, how come the product which you require the most is constantly appearing in your feed or notification. This whole game is done through digital marketing.
Marketing has evolved majorly over the past few years, the door-to-door service has now been spread to the clicks of the phone. Buying & selling, the advertisements had turned to digital platforms through the medium of digital marketing.
What is digital marketing?
Digital marketing in simple language means ‘Online Marketing’. It is the process of promoting a product or service through the internet. The aim is to seek the attention of the audience to create a connection between customer and brand.
Who should opt for digital marketing?
Don’t you like scrolling on social media and clicking on every other link to check how it can benefit you? Then yes, this career is for everyone and anyone! This is a career that has dynamic fields, a content writer, graphic designer, web developer, or someone who wants to add value to the career, can pursue digital marketing.
The confused youth who are not able to decide which career suits them the most can choose digital marketing as it offers various other opportunities listed below:
Types of Digital Marketing:
- Social Media Marketing- Forming and managing an organization’s image on online platforms like Insta, Facebook, Twitter, Quora etc.
- Pay-per-click Marketing- A paid advertisement that is just like SEO or SEM. PPC is helpful in generating leads and more clicks on websites.
- Search Engine Optimization- This helps in ranking the website on top through SEO results and getting more clicks.
- Content Marketing- Creating the content for online presence in form of blogs, articles, social media content, creative content, or videos. The key role is to build content.
- Email Marketing- Communicating to the targeted audience via email. This helps in forming a bond & trust, informing updates, promoting products etc.
- Marketing Analytics- An analyst measures the performance, results, clicks per day and concludes the report.
- Mobile Marketing- A multi-channel marketing strategy that reaches out to the audience on devices like phones or tabs through SMS, E-mails or mobile applications.
What is the required skill-set?
Content creation, the roots of digital marketing! If the content is appealing then the consumer is engaging. The aim is to post plagiarism-free content and evergreen content through which any customer can relate.
SEO & SEM, optimizing the website to gain traffic through organic search results and SEM helps in gaining the visibility and traffic through organic and paid results.
Data analysis, complements the marketing strategies. Analyzing data will help in evaluating and improving the result of the campaigns.
Strategic thinker, a creative and strategic thinker is able to understand the customer and innovate ideas according to the needs of the audience.
Designing skills, creation of content in a unique way of designing is helpful as the audience can remember the brand just by the design only.
Customer relationship managing skills, an important and valuable skills which every marketer should have. This helps in understanding the demands of the audience and connecting on a personal and emotional level with customers.
Social media management
What is the growth path in digital marketing?
Everything has now come up to digital platforms and is taking a step ahead digitally. A career in digital marketing will never go off-board, it will continue to increase in the coming years. As per statics, Google gets more than 90,000 searches every second, 75% of clicks are done through SEO, 80% of the population prefers content interaction.
- Be your own Boss
- Highly demanding
- New experience every day
- Technology advancement
A beginner with a Bachelor’s degree can start earning between 25000-40000. In digital marketing, the creativity you showcase, campaigns you design, results you drive, the revenue you bring on will add stars to your profile through which one can earn upto 1-1.5 lakh per month. After becoming an expert, start doing freelancing, become an entrepreneur, or teach other students a professor.
Digital marketing is a wide world that targets audiences of all ages, from kids-adults to aged people. The audience is large as people spent most of their time on the internet while scrolling on social media and obtaining knowledge by searching on google for everything.
A flourishing career is waiting for you to join! So join now the most rewarding career of past-present and future times!
Is there anything that you still would like to learn? Let us know in the comments below or write to us at email@example.com
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