Are you looking to establish your career as an artist? Here are the tips to kickstart your PR
Creativity takes courage in all the spheres of life. Artists have to go through the entire process of finding gigs or events for themselves and have a hard time promoting themselves further. Let’s face it, promoting your talent is one big task that requires strategic planning and implementation. But you might wonder, how to promote yourself as an artist during this tough time of coronavirus pandemic when all public gatherings are avoided?
But hey, don’t worry! After thorough research, we have mentioned a few tips and tricks apart from social media that you can use to promote your talent amongst the right set of people.
CREATE AN ONLINE PORTFOLIO WITH AN AMAZING CONTENT!
You are an artist and you must have a portfolio that you can showcase while networking, applying for a particular project, or submitting your work for any competition. It gets really important to direct people to a place where they can see your talent and make decisions. You can either create your site or guest post your content on others!
You can put your best works on the site. You would grab the attention of a newer audience every time you put out content that is either showcasing your work or is related to that. Create a user-friendly attractive and easy to use interface, use the options that give you a free trial, So that you can see if it’s the right fit for your needs. But remember, do not spend much time on it.
Some of the free website creators are:
Your ‘About Me’ page should look decent and impressive to look at. This page describes how you work, What’s your performance like, your genre what sets you apart from others. You should also ensure that you fill out the rest of your About Me page with engaging content about yourself and your practice because prospective clients want to get to know the artist behind the talent.
COLLABORATION IS THE KEY
Working with other artists and performers is another strategic way to develop a solid foundation and promote yourself. Not only it helps you to reach wider audiences but also it creates a huge fan base opportunity. It’s a win-win situation for both artists. This type of co-signing exposure has been happening in several industries for years. This is the quickest method to create an organic audience and widen your reach among the right audience. So you must make sure that you pair up with the right performer/artist who is also willing to grow their audience base with this method.
You can collaborate with artists through networking in your office spaces, friends or college clubs. You can even search other artist websites and contact them via email. And hands down! Social media is the best place to collaborate with another talented young person. There are a plethora of options like Facebook, Instagram, Snapchat where you can find many artists.
PARTICIPATE IN COMPETITIONS/CONTESTS
Not everyone is blessed with a talent like yours! Open yourself to all types of competitions or contests. It is the best way to grow yourself. Keep your eye out for contests because organizers promote their event, which leads to newer people getting interested in these activities, Hence getting a window to showcase their talent. Newer people enrolling themselves in the competition effectively means that you have a great chance to grab eyeballs. Prepare yourself for it and if you end up winning, you will have an achievement to your credits plus the new platform would also help to boost your reach like never before. But irrespective of whether you win or lose the competition, participation is always an effective way of promoting yourself as an artist.
Due to pandemic, these contests are taking place online and you must stay updated and keep an eye on the digital events taking places around you.
ACE YOUR NETWORKING SKILLS
It’s not easy to build your career around talent. One has to go through tough times of finding leads and people who might be interested in their work of art. Networking happens to be the key to a successful career. But you might wonder, how can we make contacts during the pandemic.
There are two ways through which you can build contacts:
The first being attending online events where you get to meet and interact with lots of new people, the host artist and organizers.
The second one is by joining a community or organizations. These organizations offer tons of & tons of networking opportunities, workshops, artist promotion and advocacy, resources, and much more.
ADOPT A DIRECT MARKETING STRATEGY!
Direct marketing provides you with a way to directly reach potential people who might be interested in purchasing your talent or art. You'll surely know whether this is indeed the gold mine you hope it is.
There are various benefits of direct email marketing:
- You can target the receivers very precisely.
- The costs are modest
- Direct mail is fast. It is a lot better than calling people who might not even pickup
Email marketing is just a three-step process:
Develop a mailing list: You need to look out for emails of event management organizations, clubs/ restaurant managers, art event organizers and all those people who you think might be interested in your talent. Create a whole list of these people so that it becomes easy for you to email them.
Create a mailing piece: Well you are not just going to email them that you are willing to do a performance or sell your art. Your mailing piece should include details about you, your portfolio, or maybe your website! Your mail content should be attractive which would make the receivers respond.
Hit the send button: Once you have created informative yet innovative mail content, simply click the send button. Have patience wait for 4-5 weeks, you will surely receive a response. If not you can send a follow-up mail, but remember don’t overburden them with mails, it might not look good.
Apart from email marketing, you can also look at reaching out to potential employers through Whatsapp marketing. Connect with them through the business account of WhatsApp.
Moreover, you may start following employers on professional networking sites such as Linkedin.
We strongly believe that through direct marketing technique you can gain more audience support and even sell your talent to potential buyers.
TALENT MANAGEMENT COMPANY AT YOUR SERVICE!
“Talent Management Company” is an organization that guides an artist’s professional career in the entertainment industry. Whether you are an amateur in the entertainment industry or a fairly established performer, collaborating with the right talent management company that have the right contacts and clients will always give you unmatched results. If you work closely with a talent management company, you can committedly concentrate on your work, while the other “professional” aspects are being handled well at their end. The professional aspects are marketing and promotion of your work which is very essential to market you further. So, leave all the worries aside and put your entire focus on your art and let the company handle the rest for you.
REST NOTHING BEATS HARDWORK & DEDICATION, KEEP DOING YOUR BEST AND MOVING ON THE PATH OF IMPROVISING YOUR ART. BE OPEN TO CHALLENGES AND CHANGES. HAVE FAITH IN YOURSELF, THIS WILL CERTAINLY KEEPS YOU GOING AND YOU WILL ACHIEVE YOUR GOAL.
“JUST KEEP MOVING”
Stay tuned to catch our next article on “Ingredients of a right social media strategy to promote your talent”
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