Best Social Media Strategies-Hacks To Promote Your Talent!
As an artist, you know how much hard work goes into keeping up with the daily grind — developing a schedule, creating content, playing in gigs, booking your next move, and more. Among these things, you might forget a very important element of promoting your talent! The most powerful tool for promoting your talent at no cost is Social Media.
Promoting or marketing initiatives that are run through social media channels can be incredibly effective for increasing your fanbase, networking for future gig opportunities and marketing your latest piece of work. And, building engagement on multiple social media platforms can do wonders for your talent visibility and grow your reach exponentially.
Social Media Marketing for Artists
- Create an Effective Profile On Social Media Handles
You are an artist and this is something you should do. You must fill in your profile completely. Add a quirky profile photo and update your whereabouts. Many social media accounts provide a section known as ‘bio’ and you can use it wisely by adding a little about yourself. But remember it should not include a lot of emojis or hashtags.
- Schedule and Plan your posts
Planning your social media content will help you avoid the common pitfall of messing up. The more you plan and schedule your posts, the more prepared you will be to ensure that your talent is seen.
- Be consistent with your posting
In the world of social media, more posts mean more likes and shares on that posts. It might seem obvious, but it is true. But you should not overload your social media with content, meaning you don’t have to post awesome photos and videos of your artwork ten times a day. In such cases, you will be out of content. Hence, you will compromise on your consistency
Moreover most social algorithms especially Facebook look unfavourably on a lack of consistency. Other social media platforms have their own set of rules which differ.
Once you have made your publishing strategy, you must try and stick to it. You can even schedule your posts while you are away. Here’s a good rule of thumb for how often you should be posting:
Here is a rule which you can stick to!
- Twitter: 1-4 times a day where you can tweet about your thoughts or a clip of your talent
- Facebook: 4-7 times a week, posts about your artwork, teaser of your video
- Instagram: 1-2 times a day,Instagram stories about your ‘BTS’ and teasers
- YouTube: The best times to post on YouTube is Thursdays and Fridays between 12 and 3pm. You will get maximum viewers during this time.
- Find which social platforms work for you
Not all social media platforms are created similar and going to provide you same audience. Some of you might love Instagram but can't seem to figure out Pinterest and vice versa. If you are not able to keep yourself up with a Pinterest account, pick one or more platform that you can keep up with. It is important to put your efforts into reasonable goals you can obtain.
- Content as they might like
To grow on social media we need to carefully evaluate what people want to see or consume. Carefully study what your fanbase wants to explore. It’s always a good idea to share your original content or art form and also share content of your favorite artists, or content related to your art form for a better engagement
6. Engage with your audience
You have followers and they might be more interested in knowing about you. So yeah! Engage yourself with them in a conversation, address their question and you are good to go! This is a great way to get your audience or followers to “Like” you and to keep coming back. You can go live on Instagram and Facebook, start a Q/A session, and ask them whether they want to know about it so that you can do a whole YouTube video on it.
7. Market your artwork.
Your new works or performance must be added to your website as you complete them, but don’t miss any opportunity to “push” your latest ones out to potential buyers via Facebook or LinkedIn posts. You can also promote yourself by paid ads on these platforms.
RIGHT STRATGEY FOR EACH PLATFORM YOU USE
Instagram is the king of social media at the moment. Trust me when we say that the more you post to Instagram, the more engagement you will get on your posts. There are a plethora of options such as Reels, Posts, Stories and Live. I mean you can do anything with this platform. Just be creative and voila!
Remember to “use hashtags” very strategically, study hashtags before using them in your post. Using the more popular hashtag would give an opportunity to get hold of new followers or likes
If you’re an artist then you should have a mountain of videos, images and performance in your arsenal. Sharing your content or work is fantastic for click-through and engagement and engagement widens the reach of your talent. “Create your Brand Page” with a customized URL for a professional overview about yourself, the brand page would help you understand audience profile and fanbase better. You may add Call to action and collaborator on your Facebook brand page for a greater reach and engagements
You must get the right balance between general tweets and promotional tweets. You should tweet during the morning commute, lunch breaks and evening commute. Tweet about your thoughts, a glimpse of your artwork and a video teaser. This platform would give you an opportunity to “build connection with fellow artists or content creators or potential employers”, remember to share your viewpoints on different topics to engage professionally with connections. You may look at retweeting the content published by people you would like to connect
Showcasing the teaser of your new uploads, putting a chunk of your performance at a gig, teaching other budding artists some hacks can surely get your fanbase and boost your reach.
To follow a right strategy, ensure you follow below steps
- Content Consistency
- Careful Chosen Thumbnails & Titles
- Engagement with the audience
- Right Keyword Selection
Firstly, set up your profile that includes keywords and your website address, then start pinning. When you start pinning your work, don’t forget to add a watermark to protect your image
Along with this, add keywords like Pinterest is searchable, so ensure you describe your pin clearly. You should also customize the link to point back to your website or whatever other page you are promoting.
Having a professional LinkedIn profile is just like a perfect digital calling card that also allows former co-workers and clients to leave recommendations, acting as an online résumé that your potential clients will look for. This is a best place for you to define who you are and what all work you have done
Marketing on WhatsApp might not be getting a lot of attention now, but as an artist, you have good reason to explore the possibilities. Use stories and WhatsApp business accounts to contact your potential audience directly.
It’s pretty easy to include your podcasts or songs on Spotify, so record and make the best use of it. Another platform, Reverbnation aims to provide a central stage for budding musicians and producers for venues to collaborate and communicate with other artists. You may also explore platforms like Tidal, Shazam, amazon music or applemusic
These were some social media strategy that you must follow to create engagement on your social media accounts and gain more support. Your audience is everything so feed them with fresh and interesting content.
You may reach us incase if you need any help. Email us at firstname.lastname@example.org. Stay tuned for our new article on ‘Journey To Be A Successful Instagrammer’ and find out how you can grow on Instagram.
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